As online sales of cpg products continue to grow, it's time to rethink the standard shopping and checkout template. Due to tight product margins and shipping costs, it's imperative to push customers toward recurring, bundled orders.
Offering limited delivery and price selections, plus adding value to the most favorable options, will ease a user's decision making process. By committing to cost first, users move quickly to the most frictionless task (product selection). Although it requires the most time, the product selection task is the most rewarding (as the user in total control). Preceding checkout with a rewarding task is likely to increase conversion.
